HOB Salon Group - EFMG
16381
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HOB Salon Group

HOB Salon Group

Category
Content Marketing, Creative Direction, International Fashion, Journalism, Photography
About This Project

As part of a national advertising campaign for the ubiquitous London HOB hair salon group, we collaborated with international photographer Rory Lewis Photography to produce a poetic campaign aimed at ´City Creatives´ and ´Urbanites´ which was based on the textures of the seasons and session styling techniques. EFMG were appointed for the lead creative direction, photography and creative writing.