LAUSANNE TRAVEL AMBASSADOR - EFMG
16680
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LAUSANNE TRAVEL AMBASSADOR

Client

´My Lausanne´ Tourism Board

Category
Cool Hunting, Creative Direction, Journalism, Media Presenter, Social Media Marketing
About This Project

The jewel of international luxury travel and tourism, Switzerland´s elite yet discreet historic city of Lausanne acts as omniscient protagonist to the thousands of visitors and celebrities who visit it each year. Working with the ´My Lausanne´ tourist board – EFMG were employed to literally ´put the city on the map´ by compiling a series of strategic travel articles and social media engagements to promote the location to an affluent international audience with fashion personality Charles Daniel McDonald acting as narrator.