PROFESSIONAL SERVICES - EFMG
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PROFESSIONAL SERVICES

ACTION

An act that one consciously wills and that may be characterized by physical or mental activity.

EXPERIENCE

The process or fact of personally observing, encountering, or undergoing something.

DESCRIPTION

A statement, picture in words, or account that describes; descriptive representation.

RESULT

To spring, arise, or proceed as a consequence of actions, circumstances, premises, etc.; be the outcome.

Core Capabilities

Our Lead Professional & Creative Services

With EFMG, you can choose from a range of award winning creative and professional services. Prominence Management (Public Relations), Content Marketing and Creative Direction are three of our most popular consultancy skills which integrate seamlessly into our Digital Strategic Communications, Journalism & Copy Editing and Social Media Management divisions.

Public Relations
45%
Content Marketing
40%
Creative Direction
15%

Prominence Management

The Professional Maintenance Of A Favourable Public Image By A Company Or Other Organization Or A Famous Person.

Prominence Management ( or Public Relations) is the way that organisations, companies and individuals communicate with the public and media. A public relations specialist interacts with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples can range from press releases, newsletters, public appearances as well as manipulation of the internet with digital content.

The world of business is characterised by fierce competition and in order to win new customers and retain the existing ones, the firms have to distinguish themselves from the competition. But, they also need to create and maintain a positive public image. A strategic public relations campaign helps them to both create and maintain a good reputation among both the media and the customers by communicating on their behalf and presenting their products, services and the overall operation in the best light possible. A positive public image helps create a strong relationship with the customers which in turn increases the sales and amount of qualitative and quantitative organic press coverage received as a by-product.

Strategic Communications

The Purposeful Use Of Communication By An Organization To Fulfill Its Mission Objectives.

Strategic communications is an umbrella term meant to include a variety of communication-related professions, such as public relations, brand communication, advertising and more. Creating clear goals and understanding how a certain set of audience attitudes, behaviors, or perceptions will support those objectives is what makes communication strategic.

The final message development, or the process of creating key points or ideas, requires high levels of planning and research. These messages are targeted, or created with a specific audience in mind, and help to position an organization’s communication goals with its structural goals. As the world becomes increasingly interconnected through new forms of communication, the role of strategic communications is to help organizations understand how to effectively deliver their message to key audiences.

Journalism & Copy Editing

To Provide Citizens With The Current, Accurate Information That They Need To Make The Best Possible Decisions About Their Lives And Surroundings.

The purpose of journalism is not defined by technology, nor by journalists or the techniques they employ. Rather, the principles and purpose of journalism are defined by something more basic: the function news plays in the lives of people. News is that part of communication that keeps us informed of the changing events, issues, and characters in the world outside. Though it may be interesting or even entertaining, the foremost value of news is as a utility to empower the informed.

Copy-editing can be looked on as a sub-division of Journalism. It takes the raw material (the ‘copy’: anything from a novel to a web page) and makes it ready for publication as a book, article or website. The aim of copy-editing is to ensure that whatever appears in public is accurate, easy to follow, fit for purpose and free of error, omission, inconsistency and repetition. This process picks up mistakes and anomalies and can alert the client to possible legal problems which could occur.

DIGITAL & CONTENT MARKETING

A Strategic Marketing Approach Focused On Creating And Distributing Relevant Content To Attract And Retain A Defined Audience.

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience. Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story. For content marketing, continuous delivery of large amounts of content is required, preferably within a content marketing strategy.

When businesses pursue content marketing, the main focus should be the needs of the prospect or customer. Once a business has identified the customer’s need, information can be presented in a variety of formats; including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, with most of these formats belonging to the digital channel. Digital content marketing is a management process that uses digital products through different electronic channels to identify, forecast and satisfy the content requirements of a particular audience. It requires constant care and attention as it must be consistently updated and added to in order to influence the behaviour and interaction of customers.

SOCIAL MEDIA MANAGEMENT

The Management Of Computer Mediated Technologies That Facilitate The Creation And Sharing Of Information, Ideas And Other Forms Of Expression.

Internet based social media channels make it easier for people to listen, interact, engage and collaborate with each other. But, as the volume of social media venues and conversations rises, it quickly becomes a time and labour intense process to effectively track, converse, monitor and manage them. Social media management can help you manage outbound and incoming online interactions, along with other small business marketing activities in a more efficient manner. It can streamline and consolidate how you listen to and participate in relevant conversations within the different places they’re taking place, such as blogs and social networks like Twitter, Facebook and Instagram which sit alongside other public and private web communities and sites.

Social media can also help you to more easily monitor what people are saying about your business, and by automating the process of delivering your outgoing messages through multiple social media outlets simultaneously, can help you to amplify your social media presence across several social networking sites.In addition to this, social media management tools can also help you to integrate all social networking activities with your other marketing programs within an Integrated Marketing Communications strategy. These can include other online activities such as web sites, search engine marketing campaigns, contact management systems, and e-mail marketing.

CREATIVE DIRECTION

The Lead Management And Guidance Of A Creative Team To Formulate A Vision For The Client And To Oversee The Creative Process.

The creative director is a position which is often found within the more expressive industries, but they may be useful in other more mainstream organizations as well. Performing a key role within the company organisation, they can be seen as another element in the product development process. The creative director may also assume the roles of an art director, copywriter, or lead designer. The key responsibilities include leading the communication design, interactive design, and concept forward for any work assigned.

This lead responsibility is often seen in industries related to media. The creative director is known to guide a team of employees with their skills and experience, which can be related to the arts or any other creative sector such as design. Examples of their key inputs can range from conceptualising visual layouts, brainstorming, and editing, alongside having solid experience and a proven track record. The most effective creative directors will have experience in most of these facets.